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Senior Global Marketing Communications Business Partner

Req ID:  3889

Working Location: MASSACHUSETTS, WESTBOROUGH; PENNSYLVANIA, CENTER VALLEY 

 

Are you looking for a company that cares about people’s lives and health, including yours? At Olympus, we help make people’s lives healthier, safer and more fulfilling, every day. 
 
Let’s inspire healthier lives, together.

Job Description

The Global Marketing Agency Department focuses on developing compelling, customer focused campaigns, communications and stories about our solutions to evoke attention and generate interest at our target audiences. The Global Marcom Business Partner will leverage use his/her broad skills to advise and partner with business units, develop communication strategies / campaigns, marketing communications plans and related tactical deliverables. Being part of a global team of professionals, she/he will be driving Marcom projects closely with Omnichannel marketing team, creative design, web & app content team, social media coordinators etc. as well as internal departments such as regulatory affairs, legal and more. While her/his internal customers would mainly be global / regional business units and her/his external audience will focus on healthcare professionals, industry stakeholders and creative agencies.

Job Duties

* Lead Marcom / campaign projects from strategy to distribution:

 

* Strategic consulting: Communication strategy and campaign development, working closely with the related Business Leads and Product Managers uncovering market needs and wants, profiling target groups, value proposition and positioning.

 

* Campaign planning: Core messages at touchpoints, conceptual buildup of specified content and creative.

 

* Tactical breakdown: Work with business units, regional & country partners, weighing in customer insights through VOC.

 

* Define campaign measurables in collaboration with Marketing ROI.

 

* Design the tactical road map together with Omnichannel campaign marketing and agreeing on content requirements.

 

* Creative production: Internal & external creative cross collaboration in the design and production of contents.

 

* Lead the creation and production of all needed marketing, sales & training deliverables.

 

* Holistic approach: Aligning with brand values and conforming messaging with our Corporate brand guidelines.

 

* Define guidelines and playbooks for the global roll-out of all Marcom activities / campaigns.

 

* Ensure that all Marcom / campaign assets and guidelines are available for regional / local market roll-out on time.

 

* Collaboration, participation at high-level Marcom projects with the aim of continuously improving marketing communications, operations and services

Job Requirements

REQUIRED QUALIFICATIONS:

 

* Bachelor’s degree in Business Administration, Marketing, Communication Management or related field required.

 

* MBA or other applicable post-graduate degree preferred.

 

* Minimum 8 years of hands-on experience in executing marketing communications programs at a strategic and tactical level (preferably healthcare / medtech industry).

We realize work isn’t just a job to you.

It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.

Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.

Olympus Corporation of the Americas, a wholly owned subsidiary of Olympus Corporation, is headquartered in Center Valley, Pennsylvania, USA, and employs more than 5,500 employees throughout locations in North and South America. For more information, visit www.olympusamerica.com.
 

Olympus…True to You. True to Society. True to LIFE.

It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Posting Notes: || United States (US) || Massachusetts (US-MA) || Westborough || 


Nearest Major Market: Worcester

Job Segment: Communications, Marketing Communications, Marketing MBA, Consulting, Marketing, Technology

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