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Global Product Marketing Director

Req ID:  5291



Are you looking for a company that cares about people’s lives and health, including yours? At Olympus, we help make people’s lives healthier, safer and more fulfilling, every day. 
Let’s inspire healthier lives, together.

Job Description

The Director, Upstream Marketing, Respiratory will create the vision and mission of TSD’s Respiratory global businesses, develop and implement strategies and tactics focused on the successful commercial launch, penetration, and profitability of current and future products within the specialty of Respiratory. They will help lead the upstream marketing team in the identification of future business opportunities, identification of unmet customer needs, creation and commercial justification of a product road map, the development of user requirements based on Voice of Customer feedback and clinical knowledge, and the execution of global launch plans that successfully achieve revenue and profit targets. They will identify a comprehensive understanding of market needs, market trends, competitive forces, and disruptive technologies. The Director will be OSTA’s primary member of the Global Business Unit Strategy Committees Respiratory and will develop the overall product and service strategies. Additionally, the Director will be an integral member of product development project meetings ensuring all products remain focused on customer needs and remain in alignment with the product road map. To be successful, the Director is expected to forge strong partnerships with Healthcare Professionals within the worldwide Respiratory communities, the Olympus worldwide Sales Business Centres (SBCs), Research and Development, International RA/QA, Manufacturing, Logistics, and Operations functions to establish long-term global business plans, with particular emphasis on market analysis, user requirements, product specifications, potentials for revenue, profit, and market share. These key metrics are used to decide on path for possible product commercialization as well as product lifecycle management. It is expected that the individual will independently develop a deep understanding of the market needs, market trends, competitive forces, and disruptive technologies.

Job Duties

* Responsible for product and service portfolios related to the Respiratory Business Unit developing key strategies to serve all of the global markets.


* Recruit, hire, train, motivate, and lead direct reports to deliver on key objectives consistent with annual business plan and corporate initiatives driving the execution of key deliverables within the new product development process & ensuring successful product launches across all global geographies.


* Develop and maintain expertise as the “product and clinical specialist” by attending procedures, courses, workshops, tradeshows, and staying abreast of market dynamics, competitive landscape and global industry changes and advancements.


* Through extensive external research (both primary and secondary market information) the Director of Marketing is expected to develop the strategic roadmap & portfolio strategy his/her area of responsibility. This will include the development of early-stage business case development and project proposals as well as setting the direction for the R&D Discovery teams to ensure resource allocation is coordinated with business growth opportunities that align with the strategy.


* Interact with other Olympus Manufacturing Business Centres to coordinate all global product road maps ensuring strategic fit, alignment, prioritization and resource allocation.


* Lead and train others in customer input market research activities (i.e. VOC’s, surveys, prototype evaluations, focus groups, etc.) throughout the different stages of the projects.


* Develop & cultivate strong relationships with physician and clinician product champions who will influence broader market acceptance of Olympus products across Business Unit specialties. Develop, implement, and support marketing advisory panels.


* Lead and train others in the development of global commercialization plans and product launches (value proposition, clinical evidence, publications, healthcare economics, pricing analysis, marketing collateral, training materials, service, etc).


* Along with other leaders in the R-BU, represent the Respiratory Business Unit with close collaboration developing and supporting the medium and long term strategy development and product roadmap definition.


* For early stage and/or high complexity/impact projects act as a core team member. This includes attendance to project meetings, participation in product-based risk management activities, execution of upstream marketing and business requirement deliverables.


* Closely collaborates with downstream marketing counterparts at worldwide Olympus sales business centres to track and evaluate product performance and sales after product launch monitoring market feedback, sales patterns against forecast, complaints, supply chain targets, lagging regional registrations, etc.


* All Other Essential Duties as directed.

Job Requirements



* Bachelor’s Degree required, Master’s strongly preferred.


* Minimum of 10 years total of Business Experience (R&D, Downstream, Upstream, Sales).


* Minimum 4 years of experience in medical device Upstream Marketing.


* Excellent verbal and written communication skills and comfortable presenting to different audiences including experience presenting to Executive Management Teams.

We realize work isn’t just a job to you.

It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.


Olympus requires all new hires to be “fully vaccinated” against COVID-19, as defined by the Centers for Disease Control and Prevention (CDC), on or before their first day of work. Individuals who have been offered employment who have a disability, medical condition, or sincerely-held religious belief that prevents them from being vaccinated against COVID-19 are required to request and be granted a reasonable accommodation prior to their first day of work.


Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.


Olympus’ Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce overall costs, and enhance the quality of life for patients. Olympus’ Medical portfolio includes endoscopes, laparoscopes, and video imaging systems, as well as surgical energy devices, system integration solutions, medical services, and a wide range of endotherapy instruments for endoscopic and therapeutic applications. For more information, visit


Olympus…True To You. True To Society. True To LIFE.


It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.


Posting Notes: || United States (US) || Massachusetts (US-MA) || Westborough || 

Nearest Major Market: Worcester

Job Segment: PLM, Product Marketing, Marketing Manager, Market Research, Quality Assurance, Management, Marketing, Technology

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