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Director, Strategic Marketing ENT

Req ID:  2073


Are you looking for a company that cares about people’s lives and health, including yours? At Olympus, we help make people’s lives healthier, safer and more fulfilling, every day. 
Let’s inspire healthier lives, together.

Job Description

The Director of Strategic Marketing is a key member of the global business segment leadership team. He/She will lead the strategy development and execution for the overall business segment, including global upstream product marketing strategies. The incumbent will drive growth by identifying new or expanding market opportunities for Olympus products and creating proposals and strategies for optimizing those opportunities. He/She will collaborate with peers across the globe on market research and analysis and will lead initiatives to drive our business objectives.
As the Director of Strategic Marketing working on the ENT team, you will be empowered and inspired to do your best work. You will contribute to our mission by driving the evaluation of new growth opportunities, establishing a consistent format for evaluating investments and representing the ENT Business Unit interests in the overarching Olympus and Therapeutic Solutions Division strategic planning processes. 


Job Duties

* Maintain a comprehensive understanding of customer needs, market trends, competitive landscape, technology trends, identification and assessment of significant growth opportunities.

* Support the Business Segment Leader to create the vision and mission and layout the overall Global Portfolio Strategy and Strategic 5 year plan to successfully achieve targets.

* Analyze market data in order to develop insights, identify trends, and establish a roadmap of actions to capitalize on identified opportunities.

* Provide input on new product development, market/business intelligence and related stakeholder functions, providing voice-of-the-customer and expertise to drive decision making.

* Engage with Olympus R&D, Operations, and Manufacturing to coordinate global product road maps ensuring strategic fit, alignment and prioritization.

* Working with Medical Affairs and program teams, prioritize and lead market development and evidence generation efforts, including clinical and health economic studies.

* For early stage and/or high complexity/impact projects, either act as a core team member or stay intimately close to the project to ensure adequate input and direction.

* Work with the Global Marketing team in an effort to develop and effectively execute the strategy and prioritization for life cycle management and sustaining activities.

 * Through extensive external research, lead the development of early stage business cases and project proposals as well as setting the direction for the Global Product Marketing team and R&D Discovery teams to ensure resource allocation is coordinated with business growth opportunities that aligned with the strategy

* Meetings, and Business Unit Meetings, influencing and driving the development of the associated long term system level strategy, road map and commercial plan.

* Lead and/or direct all Phase 0 initiatives through decision making and proposal milestones and collaborate heavily with the Business Development team in all M&A and external due diligence efforts serving as the Business Representative or assigning and coaching someone from the Global Marketing team in this capacity.

* Work closely with the Global BI/MI team to ensure that the right market data and competitive landscape assessments are available for the segment specifically and that there is a plan to fill gaps for key areas of focus in all key regions of existing business and planned expansion.

* Maintain expertise by attending procedures, courses, workshops, tradeshows, and staying abreast of market dynamics, competitive landscape and global industry changes and technological advancements.

Job Requirements



* Bachelor’s Degree required, Master’s or MBA preferred.


* Ability to travel domestically and internationally.




* Minimum of 8 years of experience in medical device marketing or engineering preferred.


* Minimum of 15 years of Marketing experience preferred.


* Technical Marketing experience preferred


* Clinical training and experience preferred


* Experience in strategy management consulting or similar, highly preferred.


* Extensive experience in establishing and managing annual and long-term commercial business plans as a key leader with a strong preference in healthcare.


* Creative thinker and strategic planner with a profound commercial acumen related to the sales and marketing of medical devices.


* Good negotiating, problem solving and project management skills.


* Excellent written and oral communication and presentation skills.

* Adept at delivering appropriate messages to employees at all levels of the organization as well as to the senior management of healthcare facilities from physicians to administration.


* Skilled at customer relationship building and maintenance.


* Skilled at managing through influence.

We realize work isn’t just a job to you.

It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.

Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.

Olympus’ Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce overall costs, and enhance the quality of life for patients. Olympus’ Medical portfolio includes endoscopes, laparoscopes, and video imaging systems, as well as surgical energy devices, system integration solutions, medical services, and a wide range of endotherapy instruments for endoscopic and therapeutic applications. For more information, visit

Olympus…True To You. True To Society. True To LIFE.

It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Posting Notes: || United States (US) || Massachusetts (US-MA) || Westborough || 



Nearest Major Market: Worcester

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