Product Manager, Surgical Energy

Job Description

The Product Manager (PM) SE is responsible for developing and implementing the business plan for Olympus devices specializing in the area of Surgical Energy. The PM is responsible for providing the tools and resources necessary to drive the downstream marketing activities of the Surgical Energy sales force. This includes but is not limited to understanding the Canadian healthcare market and developing strategies for product lifecycle management new product/market launches forecasting and sales analysis as well as developing internal and external promotional activities understanding competitive activities managing sales training and working with global counterparts as necessary. This role involves some customer relationship management via tradeshow meetings and specific events. The PM will also manage trade show participation to promote the sales within assigned product portfolios.

Job Duties

* Develop and implement the business plan for assigned product lines including marketing strategies tactics sales goals expenses and resources required to achieve the goal.

* Manage the complete product lifecycle for assigned product lines including introduction of new products promotion of existing products and discontinuation of mature/declining products.

* Develop and execute plans to successfully launch new products into the Canadian market.

* Provide leadership and direction to Operations Finance and Sales functions. Plans should address product positioning promotion pricing inventory availability and roll-out sample distribution customer targeting collateral development value propositions rep and customer training early user evaluations and market analysis.

* Engage in field travel with sales team to build relationships with field staff and key customers. Bring value to sales team and customers through expertise in product portfolio and related market trends. Perform ongoing market assessment and competitive analysis for assigned product lines; formally develop budget and any other strategic assessment presentations as requested by the corporate strategy team.

* Perform quarterly forecasting and budget forecasting for all product lines within the business segment. Develop competitive positioning strategies and tactics.

* Develop marketing collateral as necessary to support product launches tradeshows promotions etc. Track the effectiveness of implemented marketing plans. Update the plans as required.

* Track and evaluate product performance for assigned product lines including parameters such as revenue units average sales price total customers etc. Modify plans as necessary to ensure all financial goals are met and are in line with overall marketing strategies.

* Maintain strong relationships with internal business groups such as Operations Finance Regulatory etc. as well as global counterparts.

* Participate in ancillary projects as needed. Develop customer and sales rep incentive programs to drive sales/unit growth and engage both internal and external stakeholders.

* Manage tradeshow and workshop coordination for assigned products.

* Perform other related duties as directed.

Job Requirements

REQUIRED QUALIFICATIONS:

* Bachelor's Degree or relevant Diploma in related field (e.g. life sciences medical technology marketing) or equivalent knowledge and experience.

* Minimum 3 years in Marketing of technically advanced product in complex market(s) Medical device and/or OR products experience of a minimum of 3 years.

* Ability to travel; 25-30% must have a valid drivers license in good standing.

* Hepatitis B vaccination is recommended for employees who are at risk for exposure to blood or other bodily fluids on the job. Service responsibilities include the handling of products and equipment that may have potentially come into contact with blood or bodily fluids. OCI requires that all employees working in areas that may be exposed to these risk either provide proof of the Twinrix (Hepatitis A and B) vaccination or sign a waiver accepting the possible risk of exposure from not being vaccinated. If you have severe allergies or ever had a severe allergic reaction to a vaccine please seek medical advice before taking this vaccine.

PREFERRED QUALIFICATIONS:

* Medical device sales experience is a strong asset

* Organizational analytical and problem-solving skills.

* Strong planning and organizational skills.

* Excellent computer skills and knowledge.

* Strong ability to work in multi-cultural cross-functional groups.