Senior Product Manager (GI)

Job Description

The Senior Product Manager is responsible for the commercial success of their assigned product lines. The Senior Product Manager supports organizational objectives by defining and executing marketing strategies and tactics, including promotions, advertising, collateral, and all other marketing activities, under the direction of the Marketing Director.

The Senior Product Manager will manage large, complex processes and projects with limited oversight from Marketing leadership. The Senior Product Manager may have oversight of Product Managers and Associate Product Managers, and will be required to provide coaching and mentorship to this team.

Job Duties

* Lead the development of long and short-term marketing plans and strategies to increase revenue, maximize profit, and grow market share for assigned product lines. This includes commercial business plan and competitive strategy development, pricing analysis, sales/revenue forecasts, analysis of distribution / channel opportunities, and inventory / product portfolio management.

* Execute the commercial business plan including: 1) the launch of new products, 2) development of value propositions and messaging, 3) communication of key selling messages using all available and relevant channels, and 4) development and execution of clinical strategy to differentiate company products.

* Provide input to Research & Development (R&D) team during product review meetings. Share customer needs and market trends, provide feedback on new product prototypes, and create new product forecasts.

* Organize and lead key sessions during the National Sales Meeting to ensure the field sales organization is fully trained on the product and prepared to execute product level strategies. Conduct additional field work as needed (ie. Attending trade shows, visiting customer sites, etc.)

* Organize and prepare for critical GI tradeshows to highlight Olympus products including DDW, ACG, NYSGE and regional shows as requested. Meet with HCPs to understand trends and obtain product feedback. Assess competitor activities and how to position Olympus for success.

* Act as a project manager and provide direction to the product launch team through all phases of product launch. This includes coordinating activities of all internal and external groups, assuring that all launch criteria are met and that all marketing and sales materials are available

* Develop a deep understanding of clinical procedures and where market trends are going in the future. Maintain expertise on clinical research healthcare economics key HCPs etc. related to those procedures.

* Identify and maintain relationships with Health Care Professionals following OAI’s code of ethics and compliance guidelines.

* Other relevant duties as required.

Job Requirements

REQUIRED QUALIFICATIONS:

* Bachelor's degree in Marketing or related field. 

* External Experience: Minimum of 5-8 years of experience providing overall leadership in the market as well as evaluating a given market and assessing strengths, weaknesses, opportunities, and threats, and developing and implementing strategies. 

* Internal Experience: Minimum of 3 years Olympus experience combined sales/marketing/operations/sales support/upstream/R&D/service.

* Masters/MBA: Minimum of 2 years Olympus combined experience as above.

* Experience evaluating a given market and assessing strengths, weaknesses, opportunities, and threats, and developing and implementing strategies required.

* Experience managing complex projects to successful completion required.

* This position requires up to 30% domestic travel, including overnight travel.

PREFERRED QUALIFICATIONS:

* Master's Degree or MBA preferred.

* Experience in healthcare and/or medical devices is preferred.

* People management experience preferred.

* Experience in developing and managing physician / surgeon KOLs. Experience in launch new technologies and procedures.

* Proven ability to develop and grow business based on #procedure- focused sa

* Ability to interpret trends and data, translating the information into actions and improvements. 

* Experience in interacting with a diverse cross functional team, strong prospecting skills, self-starter, capable of independent action, detail oriented, multi-task/time management, ability to internalize technical concepts, products and services.

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