Non-New Assets Product Marketing Manager

Job Description

Provide end-to-end value chain management of GI and Respiratory Endoscopy used capital equipment business. Used equipment is defined as demo, returned, and CPO product. Drive the vision and positioning for this strategically important product category and execute product support activities in conjunction with MP’s overall marketing strategy. Leverage Olympus’ leadership in the broader GI endoscopy market to create a sustainable presence in the used GI equipment market to better serve the growing Economic Buyer segment of the market while providing outlets for equipment returned to Olympus from expired leases and trade-ins. Explore new marketing and sales channels and markets that would serve as relevant and profitable demand centers for Olympus used equipment. Manage the used product mix and develop marketing promotions to generate incremental revenue and profit. Lead supply-side programs to better control the costs associated with used assets and to add flexibility to the design of FIS’s financing products. Act as business manager, working with relevant cross-functional teams, to ensure that the business is appropriately positioned with Olympus operations and supply chain to execute on business goals.

Job Duties

• Develop annual marketing plan that addresses customer needs and competitive challenges in the Economic Buyer segment of the U.S. GI endoscopy market in concert with plans by the GI, EUS, BF and CDS product teams to meet overall MSG business objectives.
• Maximize utilization of lease returns, trade-ins and demo assets.
• Become resident expert on Endoscopy used equipment market pricing and equipment demand. Perform competitive analyses in support of brand positioning. Perform market-sizing analyses using best available information and tools to estimate market potential, share, and penetration to take advantage of untapped opportunities.
• Track and evaluate product sales mix by region versus sales potential. Manage inventory levels to meet sales forecast.
• Work with operational and supply chain teams to ensure that CPO is positioned to meet goals.
• Develop and maintain competitive profiles of leading third-party resellers of used equipment as well as OEMs like Pentax and Fujinon.
• Provide field team with competitive market updates periodically.
• Maintain used Olympus and competitive equipment pricing database and provide periodic updates to Trade in Policy and Future fair market value (FMV) Schedule for CPP residual value calculations.
• Work closely with inventory control team to develop product phase-out program for older generations of used equipment.
• Create promotional objectives, strategies and programs targeted at customer retention or competitive account acquisition.
• Develop sales literature and presentation materials.
• Provide training to field and CSR teams on all new product offerings and promotions.
• Operate as key evangelist for the used products business and market. In conjunction with approved marketing plan, develop necessary sales channels and relationships with key customers and partners.
• Develop Internet channel objectives and strategies and drive implementation efforts to reach and serve the Economic Buyer. Coordinate website content.
• Support sales efforts on new business as well as respond to and resolve product quality and customer service issues that arise.
• Work with colleagues in the MP marketing teams and Marketing Leadership to develop product life cycle plans for products due to launch, helping to determine Demo equipment purchase and sell off plans.

Job Requirements

Required:

• Associate degree is required in related field (business, marketing, medical technology or life sciences); BA is strongly preferred. 
• Minimum of 7 years relevant work experience with demonstrated business results.
• Ability to travel domestically. Some international travel may be required.

Preferred:

• Healthcare industry experience a strong plus.
• Sales experience a plus.
• Articulate and persuasive verbal and written skills.
• Strong analytical and problem-solving skills.
• Proficient with major office software applications (i.e.PowerPoint, Excel, SalesForce and other business software).
• Highly organized, detail-oriented, results-driven.

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